Rumors Abound with Recent Price Cut that Evernote May Shutdown
Over the past week, I’ve seen an increase in “chatter” among various genealogy and technology-related groups on Facebook about Evernote shutting down. I’m not sure the source of this information, but my research shows that many Apple and Mac user blogs contain the same posted information: there’s been a drastic price cut on Evernote Premium and several top-level executives have recently departed plus Evernote is looking for venture capital funding.
While I consider many of these sites as “one offs” or “minor” meaning their information is not always verifiable, when The Verge (a reputable tech blog) recently posted Evernote slashes price of Premium subscription as many executives depart, then I figured it was time to verify some of the persistent rumors.
Current Status at Evernote
Here are the facts that have been confirmed:
- Evernote has dropped the price of its Premium subscription from $70 USD per year to $42 USD (when prepaid for the entire year.) Click HERE for more information on offer.
- Four members of the senior management team at Evernote have departed the company in the last month.
There is no other indication that Evernote is imminently “shutting down” as some online tech blogs have stated. It is interesting to note that the majority of blogs that have sensationalized the Evernote shutdown rumors are Apple and Mac user blogs that tend to favor the use of Apple’s equivalent of Evernote called Notes.
In addition, in my opinion, it is not likely that Evernote might be acquired by a competitor. Note taking platforms have been around for several years and I don’t see that Evernote has any proprietary technology that might make it attractive to a competitor such as Google or Apple.
Backing Up Your Evernote Data
I find no reason for current Evernote users to “panic” and scramble to move their data to another program. That being said, it is always a good idea to know how to back-up your Evernote data. See How to back up and restore your data in Evernote for Windows via Evernote as well as Syncing’s not enough: How to back up and restore your Evernote data (dated July 1, 2015) via PC World for more information.
Transferring Your Evernote Date to a Different Platform
Right now the two most popular note taking programs, besides Evernote, are One Note by Microsoft and Google Keep by Google.
One Note has many of the features that Evernote has and now is completely free with no premium charge. One Note works with Microsoft Office components as well as other Microsoft programs. See Making the move from Evernote to One Note (via One Note) for more information on migrating your Evernote data to One Note.
While similar to other note taking programs such as Evernote, there are some features in Google Keep that make a move from Evernote tempting. These include OCR and voice transcription. Google Keep is free and works closely with Google Drive components and other Google apps and services. See Google Keep Is a Great Evernote Alternative and Here’s Why (dated April 27, 2017) via makeuseof.com Google Keep vs. Evernote: Which Note Keeping App Is Best for You? via makeuseof.com (dated September 7, 2018) for more information about using Google Keep.
When using any website, program or service where you upload your own data, it is your responsibility to have an “exit strategy.” Think of it this way: if you were given 30 days or even one week’s notice that a site like Ancestry.com was shutting down, do you know how you would export your data? And do you know your options for importing it into another program?
Notihng is forever in the world of technology and Internet-based programs especially. Besides constant upgrades and changes, we often are at the mercy of consumer preferences as well as economic realities. Many startups like Evernote eventually go belly up despite a great concept and thriving user community. Even Google has a reputation for “killing off” programs and services that just aren’t profitable (remember Google Reader and Google Wave?).
You are responsible for your data and a sensible action plan includes regular backups as well as monitoring policy and terms of service changes as well as verifying any chatter you hear about a service on social media and other outlets.
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